What is lead generation, how to go about it, what needs to be prepared and what tools to use? Read this post to get complete knowledge of the basics of lead generation.more
Your customers and business partners expect that they will be able to find your company on Facebook, LinkedIn or YouTube (or on other social media portals – depending on your industry). If necessary – they will be able to quickly ask you a question. You, in turn, certainly do not want to lose the chance […]
How to effectively generate leads when people are fed up with ads? How to build the image of a professional company using its own communication channels? Finally – how to convince B2B customers to buy from you? Content marketing is the answer.
Online advertising is a great tool to support the process of generating and nurturing leads. It’s also a powerful technique to increase traffic to your website. Effective advertising helps you attract potential customers to your content marketing pieces or direct offers.
A stylish catalog, a transparent leaflet, a eye-catching poster, an interesting roll-up … Good marketing materials are needed for every company. For your office, your booth during trade fairs or for business partners and customers.
We create and send e-mails related to specific events (conferences, promotions, trainings, etc.), periodic newsletters, special mailing campaigns (eg devoted to the presentation of a new product) and e-mails for managing leads (ie transforming the initial interest in the subject in the desire to purchase your solution).
Conferences, trade shows, business meetings, team-building events, concerts, vernissages, tournaments, openings and other events are excellent tools for building good relationships with the company’s environment. They also shape a positive image of the company, brand or product.
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LinkedIn lets you publish many types of static ads (text, graphic, messages) and several types of dynamic. Which ones to choose for generating leads and which ones to increase brand awareness? Learn about LinkedIn ad formats to choose the best ones for your strategy.more
Why is content marketing such an important element of B2B communication? What content to choose for corporate customers? How to evaluate the viability of content marketing in B2B?more