11 most common blunders on company websites [non-technical]23 April 2019
The most embarrassing blunders on the website do not result from technical problems, but from simple negligence. It is often enough to look through older texts and bookmarks to avoid nasty bugs. Check if you do not make these mistakes!
OFFER – # 1 blunder on the website
1. Bad data on offer
- information about the product / service that is no longer offered,
- no item description update (for example, we find “compatible with all versions of Windows”, which was true before the introduction of the new version of Windows, but not now),
- no information about new products
2. Bad priorities in the offer presentation
When the site was created, the most important service / product was X, but currently the company is opting for the Y service / product. That is why Y should be presented first in the offer.
PROMOTION – # 2 blunder on the website
Information about the promotion that has already ended is quite a frustrating experience for the client. He goes to the site and sees “Buy it now! 30% cheaper something out of our offer. ” He tries to place an order and it turns out that he can not “buy now” with the indicated discount.
NEWS – # 3 blunder on the website
The last entry in the “News” section from a few months ago does not make a good impression. Was the company in sleep? Quite often the reason is lack of time, however this situation is unacceptable. Or maybe just drop this tab?
If the time does not currently allow you to regularly enter it in this tab, consider one of two solutions:
- temporarily hide the tab until you have time / staff resources to run it regularly
- combine the news tab with the blog tab (assuming that the blog is run with more regularity).
INVITATIONS – #4 blunder on the website
Promoting events using expert texts is a very good idea. You have a substantive text on the blog and at the end you write “More about … .. you will find out next week during the XYZ conference. We invite you to our stand.” However, after the event it is necessary to remove the invitation from the text!
PHOTOS – # 5 blunder on the website
The photos / names of employees who have left the company are a kind of anti-advertising. “Look – they were with us, but they decided to leave …”. The worst option is to brag on the site valuable specialists who have just gone to the competition (standard, but not good for boasting).
While it is good practice to present the company’s team, especially key figures, the data on the website should be changed immediately at the moment of making the decision to terminate the cooperation.
LETTERS – # 6 blunder on the website
Do you know “become a panther” (call to potential partners)? Or “media contact” (instead of “for the media”)? I do not mention spelling.
FORM – # 7 blunder on the website
Broken forms (contact, for the newsletter, etc.) is a particularly frustrating experience for the website visitors.
Similarly, forms that have too many fields. Their number should be kept to a minimum if you do not want to discourage potential customers. (Yes, I agree – data about the company’s industry and its location are very useful when segmenting customers in the database, but think about whether they are so valuable to risk discouraging the potential buyer).
CONTACT – # 8 blunder on the website
Typical errors on the “contact” page:
- no information about the change of the company’s seat (= info about the old one instead of the new headquarters),
- out-of-date directions map,
- obsolete phone numbers,
- no information about new branches or information about branches that have been closed,
- no icons with links to company channels in social media.
LINKS – # 9 blunder on the website
Someone moved the subpage or worked on the code and forgot to check the effect. Result – inactive or misleading links. First of all, you need to check the links in the offer and the contact tab. Every now and then you should check the links in all content on the site. Such action is also necessary when optimizing texts for SEO – new connections between old and new blog entries can be made.
There are many free tools on the Web to automatically check the links on the website. One of them is the W3 Link Checker. Their use will avoid the annoying 404 message – page not found. It will also facilitate appropriate 301 redirects, which are an element of search engine optimization.
LOADING TIME – # 10 blunder on the website
Too large graphics or graphics in the wrong formats is the most common reason for the page loading time too long. Check if your website is loading fast enough – use free tools to analyze the rate of page loading, such as Google PageSpeed Insights or WebPageTest. You’ll also find tips on how you can improve page load time.
REGULATIONS – # 11 blunder on the website
The regulations do not change frequently. So be up to date with all GDPR rules and other provisions required by industry regulations.
Mistakes on the website can effectively discourage potential customers. Check your website regularly to avoid mishaps!