Your customers and business partners expect that they will be able to find your company on Facebook, LinkedIn or YouTube (or on other social media portals – depending on your industry). If necessary – they will be able to quickly ask you a question. You, in turn, certainly do not want to lose the chance to be there, where your customers are – in social media.
Because there are your customers, employees and business partners 🙂
There is no single answer, as it depends on your industry. Generally, however, if you run a B2C business, then you must be on Facebook and also well elsewhere. If it’s B2B, then you have to be on LinkedIn and it could be useful in other media as well. Video feeds – YouTube, Vimeo, etc. – appropriate and increasingly “the must” for every industry. Business related to the appearance (food, clothes, cosmetics) – obligatory on Pinterest and Instagram. It’s best to follow your audience in social media and be there where they are.
The company’s website and regular communication are the basis. Obviously it must be adapted to the specificity of the portal. For example, on Facebook, the messages are lighter, on LinkedIn related to business.
Advertising on social media allows you to reach new customers and usually at relatively low costs. The condition of effectiveness is the attractiveness of the advertising message and the appropriate selection of the group of advertising recipients (targeting).